Simply put, one of the cardinal reasons we eat fruits and vegetables is because they are healthy. They are healthy because vegetables convert solar energy into varied sources of sugar, starch, vitamins (or pigments) and are often high in mineral nutrients from the soil. Consuming a highly diverse diet, balanced with fiber, protein, mineral nutrients fat, is a prophylactic approach to personal health. Sometimes this sort of lifestyle reflects in a pricier grocery bill. Rather than viewing this simply as just expensive dining, look at it instead, as shifting the cost burden away from general medical care and towards the establishment of healthy living. A microeconomist might tell you that this is a reallocation of resources, from market consumption, to household production. Eventually, this habit could lead to fewer visits to the doctor’s office, and increased daily vitality for the activities you enjoy. Medical care is not a biannual affair. It is something that we can monitor and adjust every day.
Eating diversely though a variety of ingredients is important in a diet, and does way more that eating a high quantity of one healthy selection. While that is ideal, it can be difficult to find a way to include the vast range of requisite vitamins and minerals into a daily routine. What juicing does is take a wider variety of produce, puts them into one glass, and fills in the gaps of nutrition where your diet falls short, an efficient boost if you will. It is this line of thinking that led to the founding of Juice Counter here in Bend. Phyllis Swindels and Manya Williams started juice counter about a year ago, here in Bend. Their philosophy from the start was to do it all raw, as in as pure as possible. This means that all of their juices contain only raw fruits and vegetables, no ambiguous flavorings or colors. Raw also defines how they source and process their produce. Most of their fresh product, ranging from ginger to kale, comes from regional farms within 50 miles; whatever they buy outside of that, is certainly organic. They do all of their bottling by hand and choose to use glass so that they can reuse containers and eliminate plastic waste. The other day we had the pleasure of receiving a tour of Juice Counter’s production process in their new facility in the Maker’s District. Phyllis was able to take some time to show us around. The atmosphere was fun, everything fresh. A warm light glowed through the windows and music pulsed off of the walls, and we watched as they chopped and measured their produce to the nearest ounce to make their Hot Shot. Everyone working their was happy and felt fulfilled with their work, as I’m sure the farmers were who supplied them, and their customers after a first taste of juice.
This is a new generation of personal awareness, as it relates to our actions affecting neighbors and generations down the lines. It is important that we have community partners like Juice Counter who have the social consciousness to create a business that improves the value of living in every step of their process; to improve our personal health, the economic health of local farmers, and environmental health by lowering their ecological footprint.